MarketAge
B2C marketplace software solution
Create a profitable B2C marketplace platform as easy as 1-2-3
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Fully customizable
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Killer features
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User-centered
Step 1
Define your target market
Suitable for any market
Create a successful B2C marketplace solution that suits any market, industry, and niche. With MarketAge, you can create a marketplace to sell anything: apparel, beauty products, FMCG, furniture, fine art, or everything on one platform.
Appropriate for any scale
Select your marketplace size and localizations. You can easily create a local solution or a global marketplace platform. MarketAge is super flexible and provides boundless possibilities for growth and scaling.
Step 2
Get your fully tailored B2C marketplace platform
B2C-oriented
Minimize risks and avoid wasting your time and money. MarketAge is a B2C marketplace software solution that can be tailored to your business requirements with everything from powerful user accounts and live chat to various payment options and diverse marketing tools.
Unique feature set and design
Set your marketplace apart by choosing personalized features for your B2C platform. With MarketAge, you get a fully individual UI solution tailored to the specifics of your target market and focused on attracting your target audience. With advanced customization options, you can set up the necessary functionality for your B2C platform.
Step 3
Scale & grow your business
Business-centered
Stick to agile and lean approaches to make smart investment decisions. With MarketAge, you can start small with a minimum viable product to validate your business hypothesis with a reasonable investment. MarketAge is grounded on solid ecommerce and entrepreneurship practices to help you grow fast.
Focused on sales & conversions
Attract customers and sell more with MarketAge. Our UX solution is based on a thorough analysis of marketplace buyers’ behavior. MarketAge aggregates all the tools you need for growing sales and revenue, from mobile ecommerce features, smart search, comments, reviews, and built-in SEO optimization to different monetization models.
Use high-tech tools to succeed in ecommerce
Get a fully-fledged B2C software solution with a user-centered UX and tailored UI built with cutting-edge technology to help you create a recognizable brand and boost sales on your marketplace.
Ultimate automation
Use the best practices of leading B2C marketplace websites to provide the highest level of process automation. Easily automate vendor onboarding, stock level tracking, product delivery, and other processes that you have no need or desire to manage manually.
Mobile optimization
Provide your marketplace users with the possibility to buy and sell with any device. MarketAge is grounded on responsive design best practices to let users fully interact with the platform from any device and any location.
Utmost security
Take advantage of a sophisticated and robust software architecture. MarketAge provides sitewide HTTPS, SSL support, and gateway payment protection. Moreover, you can monitor action logs in the system and keep your data safe with regular database backups.
A smart B2C multi-vendor marketplace software that helps you succeed in ecommerce
Sell without limits
Have the freedom to sell anything from anywhere. MarketAge lets you create a B2C platform and adjust it to the specifics of any product, market, or niche. Launch a small local ecommerce platform or go global with a massive marketplace – the choice is yours.
Grow fast
Grow step by step. MarketAge helps you start with an MVP on short notice. Once you receive users’ feedback and get initial traction, you can start scaling. A flexible and adaptable software architecture allows for confident and quick growth.
Manage smoothly
Benefit from comprehensive platform management tools that require no technical skills. With MarketAge’s intuitive and straightforward workflows and processes, you don’t need to possess technical knowledge or hire additional staff to run your marketplace.
Stand out
MarketAge has a one-of-a-kind feature set and design. It lets you create a B2C platform with unique functionality that sets you apart from your competitors and attracts new vendors and buyers. A tailored UI and exclusive design, in turn, help you convey your brand voice to marketplace users.
Powerful feature set for unlimited ecommerce growth
Platform management
Running B2C marketplace platforms built with MarketAge is as easy as ABC.
User & team management
Boost your productivity! Build your own team of marketplace administrators to manage your platform faster and more efficiently.
Marketplace monetization management
With MarketAge, monetizing a B2C platform and growing revenue is not rocket science. You can configure fees according to your business needs.
Product catalog and inventory management
A vast number of configurations let you create an advanced and well-structured product catalog on your online B2C marketplace.
Advanced product importing & exporting
Provide experienced vendors with a simplified process to join your marketplace.
Order management
Provide vendors with game-changing technology that helps them efficiently sell and manage orders.
Shipping and delivery
Work with an unlimited number of shipping carriers to deliver products from your B2C marketplace platform to any spot on the map.
Product returns and refunds
Stick to a customer-centric approach to build customer loyalty and retention.
Payments & checkout
The security of payments on your marketplace is critical.
Conversion tools
Increase customer retention and engagement with MarketAge.
Mobile-oriented
According to recent findings, 80% of customers make impulse purchases using their mobile devices.
Advanced search functionality
Being able to search and immediately find what you’re looking for on a marketplace matters a lot.
SEO-friendly
With MarketAge, you don’t need to manually handle your marketplace’s SEO — but you can if you want to.
Analytics & reports
Properly analyze data and take advantage of it. MarketAge allows you to monitor critical metrics, track marketplace sales dynamics, and build and confirm hypotheses.
Message & resolution center
A live message center helps platform users keep in touch and exchange messages on anything from product details to refunds.
Security and data protection
A changelog allows for tracking all changes made on the marketplace and tracing suspicious activity to keep your marketplace safe.
Ongoing support
Launch your marketplace, grow, and enjoy! We’re here for you every step of the way.
Platform management
Running B2C marketplace platforms built with MarketAge is as easy as ABC. Marketplace owners, admins, and vendors have their own control panels with essential features to meet their business and technical needs.
Powerful admin panel
A user-friendly and comprehensive admin panel makes it easy to configure and manage your marketplace.
Advanced seller dashboard
A robust dashboard helps sellers manage their shop configurations, product lists, orders, messages, and more. It’s one place where sellers can do everything they need to on the B2C platform.
Friendly buyer dashboard
The buyer dashboard makes shopping comfortable and hassle-free. It includes everything necessary for an exceptional shopping experience, from global search to live chat, order tracking, and order management.
Company profiles
A company profile provides insights about a seller’s company. Sellers can add descriptions of their companies and present their return policies and shipping terms.
Seller activation
Seller activation and deactivation processes can be automated. Manage sellers and their activities on your platform, deactivate sellers who break the platform’s rules or don’t pay fees, and activate new seller accounts with ease.
Vendor verification
MarketAge offers a simple and reliable user verification process. With MarketAge, you can verify sellers and their companies to easily build a transparent and secure marketplace environment.
Automated onboarding
Automated onboarding helps sellers get acquainted with your B2C platform and start selling as soon as possible. Onboarding helps sellers quickly learn the platform’s main functions and capabilities and provide required information.
User & team management
Boost your productivity! Build your own team of marketplace administrators to manage your platform faster and more efficiently. Assign various roles and access levels to employees and set corresponding responsibilities. Let sellers bring their entire teams to your marketplace to sell together.
Roles and permissions
A solid system of roles and permissions allows you to distribute responsibilities among your employees according to their job titles and duties. MarketAge also allows your vendors to invite team members and assign them different access levels.
Team management
A comprehensive management tool allows admins and sellers to invite new team members, distribute job responsibilities, and track employees’ actions in the system.
Ownership transfer
If the marketplace or a seller’s company gets a new owner, there’s no need to reconfigure everything. With MarketAge, changing the owner is possible with one click.
Marketplace monetization management
With MarketAge, monetizing a B2C platform and growing revenue is not rocket science. You can configure fees according to your business needs. Make your platform profitable by setting percentage fees or implementing subscriptions — or using both.
Vendor fees
Set a percentage fee to receive revenue for each transaction completed on your online B2C marketplace. Easily adjust and optimize the amount of this fee to make your platform more profitable or more affordable for small companies.
Subscriptions
Providing services on a subscription basis is a good way to get revenue regardless of the sales volume. With MarketAge, you can charge sellers for using your platform on a monthly, quarterly, or annual basis at a price that’s profitable for you and reasonable for your sellers.
Product catalog and inventory management
A vast number of configurations let you create an advanced and well-structured product catalog on your online B2C marketplace. MarketAge allows vendors to customize their product descriptions, add media like photos and videos, manage their inventories, and work with prototypes to quickly add new listings.
Сatalog mode
You can ensure catalog consistency by creating a predefined catalog of products that sellers can use to list their items on your B2C platform. If sellers want to list a product that isn’t in the catalog, they can suggest adding it to the catalog. Another option is to allow sellers to list products independently.
Product catalog structure
Create a sophisticated and predefined way to present product listings on your marketplace. A wide range of configuration options, attributes, and categories help you show products on your B2C marketplace website in the best light.
Bulk product management
MarketAge helps sellers save time by letting them add, edit, and manage several products simultaneously. Performing bulk actions significantly adds to sellers’ productivity.
Product options, variants, and types
Various options, variants, and types of a single product can be displayed on one page. This means sellers don’t need to create separate pages for each color or size of an item and buyers can see all product variations at a glance.
Product prototypes
Product prototypes ensure that each new product on your B2C platform includes a complete description. Product prototypes also help you create a logical catalog structure and facilitate the process of adding new items for sellers.
Product drafts
When adding new products, sellers can save drafts or product listings if they need more time to fill in the fields. This saves sellers from having to re-enter product information from scratch.
Product images and videos
A product page can contain images and videos to present the product in the best light. Photos and videos let buyers examine all product details and make informed buying decisions.
Product sorting
Advanced search functionality and intuitive product filtering help buyers seamlessly find items on the platform. MarketAge lets buyers sort items by attribute, price, rating, or brand to ensure a seamless shopping experience.
Custom product filtering
Want to make searching for products easier and more comfortable for buyers on your B2C platform? Customize your filtering system and adjust it to the specifics of your niche and buyers’ needs.
In-stock product management
Simplified product stock management helps sellers track their sales and stock levels to know precisely when it’s time to restock. A set of comprehensive configurations allows sellers to set the number of in-stock products at any time.
Automatically track product inventory
Sellers on your platform don’t need to track their stock levels on their own. MarketAge offers an automated inventory tracking system that helps sellers be aware of how many of their products are in stock.
Advanced catalog management
Company members can work together to manage the company’s product catalog. The company owner only needs to add team members to the company profile and assign responsibilities. This helps sellers effectively update their products, add new items, and manage orders.
Unlimited products
With MarketAge, the number of products on your B2C marketplace platform is not limited. Your marketplace can handle as many products as your sellers offer.
Listing moderation
MarketAge offers a comprehensive listing moderation process. Admins can easily check and manually approve recently added products or make moderation even easier with a range of automations.
Restricted categories
With MarketAge, you can add an additional layer of verification for those goods that require a license or extra attention. A range of configuration options let you set up an individual verification process for sellers of goods in restricted categories.
Advanced product importing & exporting
Provide experienced vendors with a simplified process to join your marketplace. Smart importing allows vendors who already sell on other platforms to easily migrate to your B2C marketplace. Transferring data from MarketAge to other platforms, CRM tools, or Excel is equally simple due to CSV file exporting.
Templates
With smart importing functionality, sellers can transfer products to MarketAge from any ecommerce platform such as Sharetribe, Yo! Kart, and Arcadier. Templates help to ensure that all essential product data is imported without any data loss.
Step-by-step importing
At every step of the import process, MarketAge provides sellers with important hints and tips about importing data to prevent data loss and make sure data is imported successfully.
Product mapping
Product mapping during import allows sellers to specify the CSV file structure. This ensures the correct organization of product data and a successful importing process.
Delayed importing
Importing massive catalogs can take some time. In MarketAge, there’s an option to postpone importing products until a time convenient for the seller.
One-click exporting
You can download a CSV file with all the data on your marketplace in one click. Get all data on products, orders, returns, sales, companies, carriers, and more in a single file.
Order management
Provide vendors with game-changing technology that helps them efficiently sell and manage orders. MarketAge offers simplified processes and boundless automation to make selling easy and smooth.
Order management system
MarketAge provides sellers with all the tools they need to manage orders quickly and productively. Sellers can easily check order statuses and delivery details, message buyers, print purchase orders, or cancel orders partially or entirely.
Bulk order actions
With bulk actions, order management becomes even faster. MarketAge lets sellers choose a few orders from the order list and edit or cancel them simultaneously in several clicks.
Order cancellation
Customers often change their minds, and MarketAge helps your B2C platform users deal with that. Simplified cancellation functionality lets sellers and buyers cancel orders in a couple of clicks no matter if it’s a full or partial order cancellation.
Fast printing of purchase orders
MarketAge provides sellers with functionality to easily send purchase orders for their buyers. Printing purchase orders requires only a printer, some paper, and one click in the system.
Order status automation
With MarketAge, there’s no need for sellers to manually change order or payment statuses. Status changes are fully automated. Updated order and payment statuses can be seen from the order list in the seller dashboard.
Warehouse management
MarketAge helps sellers easily organize logistics and manage consignments of large goods stored in different places by automating the process to the greatest extent. This lets sellers focus on sales rather than routine tasks.
Shipping and delivery
Work with an unlimited number of shipping carriers to deliver products from your B2C marketplace platform to any spot on the map. Manage delivery costs, track shipments, and provide your sellers and buyers with the most convenient delivery options.
Custom shipping methods
MarketAge lets you choose the best shipping carriers so you can sell to anywhere! Comprehensive delivery settings let you handle delivery methods and specify their costs in a plain and simple way.
Shipping calculations
Buyers on your platform won’t need to guess delivery costs. MarketAge automatically calculates and immediately displays the shipping cost.
Unlimited carriers
With MarketAge, you can cooperate with as many shipping carriers as you wish. Provide your vendors and buyers with lots of delivery options to choose from.
Shipping labels
Shipping labels are critical for ecommerce logistics. Sellers can easily download and print shipping labels from your platform to make sure that their products reach buyers.
Fee setup and management
An admin dashboard provides you with a range of options to set up, change, and manage shipping fees for carriers you cooperate with.
Shipping fees in the total cost
With the advanced checkout process, the total price buyers see in the cart already includes shipping fees. Thus, buyers can conveniently pay for everything at once.
Tracking IDs
Reduce the risk of buyers’ parcels getting lost during shipping. With tracking IDs, buyers on your marketplace can track and monitor delivery on their own without a seller’s assistance.
Product returns and refunds
Stick to a customer-centric approach to build customer loyalty and retention. MarketAge lets your sellers manage and process product returns and refunds swiftly and professionally.
Product returns
If a product doesn’t suit a buyer, they can request an exchange and describe the reason. Then the seller can consider the request and make an exchange if possible.
Refunds
In case an exchange isn’t an option, buyers can also request a full refund. Sellers on your platform can process refunds quickly and painlessly, while you and other admins can monitor the process to make sure it’s transparent.
Payments & checkout
The security of payments on your marketplace is critical. To ensure the highest level of protection for buyers’ and sellers’ payment data and provide marketplace owners with a smart payment process, MarketAge integrates with Stripe, the most reliable payment gateway.
Stripe payment gateway
Integration with Stripe helps buyers pay with credit cards and lets vendors get instant payouts and pay marketplace commissions in more than 135 currencies. With Stripe, you can rest assured knowing that the payment process on your marketplace is 100% PCI-compliant.
E-wallet
Make the payment experience on your platform even richer by implementing e-wallets. The use of e-wallets contributes to reduced fraud and increases conversions on the mobile version of your marketplace. In addition, e-wallets can attract buyers from China who prefer this payment method over others.
Credit card payments
Simplicity is a must for the payment process on a marketplace. To let buyers pay easily, MarketAge allows for paying by credit card.
Single page checkout
Your sellers may offer high-quality products at great prices, but if the checkout process on your platform is troublesome and messy, their efforts will go down the drain. MarketAge offers a one-page checkout with a smart UX to let buyers pay with a click.
Guest checkout
MarketAge allows customers to pay for orders without creating an account. Plus, guest checkout won’t affect your analytics, as you and your sellers can still track and analyze guest purchases.
Excellent mobile checkout experience
More and more marketplace users are ordering from their mobile devices. MarketAge offers users of your marketplace’s mobile website an equally simple and swift checkout process as those ordering from a laptop or desktop.
Secure payments
Stripe uses machine learning trained daily on information from millions of global businesses to protect payment data. With MarketAge, the payments on your platform are protected from fraud and data leaks.
Autocomplete payment forms
Storing payment information, although it’s convenient for businesses, is risky. However, with the Stripe gateway, customers can use previous payment details during future purchases in a completely secure way.
Multi-merchant checkout
Buyers can simultaneously order products from as many sellers as they wish and pay for them at once. Just as easily, you can track sales on your whole platform and for each seller separately.
Invoices
In case your buyers want to pay by invoice, MarketAge offers such an option. Sellers on your platform can easily print invoices or send e-versions of invoices in one click.
Cash on delivery
Provide a cash on delivery option to attract more buyers, Recent research shows that buyers from India, Eastern Europe, the Middle East, and Africa prefer cash on delivery over digital payments.
Conversion tools
Increase customer retention and engagement with MarketAge. Let your marketplace users exchange opinions, rate and like products, explore seller pages, and buy more.
Reviews and comments
Buyers can leave their feedback about sellers’ products or services as a review. Sellers, in turn, can use positive reviews and comments as powerful tools to attract new buyers and increase loyalty.
Product ratings
A 5-star rating system helps users leave product reviews without wasting time writing comments. The stars also help customers see average product ratings at a glance.
Likes
MarketAge allows users to like products presented on your marketplace. Sellers can see and monitor those likes to understand users’ preferences.
Products on sale
MarketAge offers a simple way to run sales and promotions. Sellers can use a set of promotion configurations to set up various promotional campaigns and label their products to boost sales.
Vendor shops
Sellers can create their own mini-stores to set their companies apart from competitors. Mini-stores provide information about companies and act as storefronts for sellers’ products.
Shopping carts
A smart shopping cart in MarketAge allows buyers to shop as much as they want and stuff their carts with unlimited items. Before confirming an order, buyers can review items in the cart, edit quantities, and delete items.
Mobile-oriented
According to recent findings, 80% of customers make impulse purchases using their mobile devices. MarketAge helps you use this to your benefit by helping you build a fully mobile-oriented marketplace platform.
Mobile commerce ready
MarketAge helps your marketplace users buy from wherever they are no matter what devices they use. A fully responsive design results in mobile optimization for each page of your platform.
iOS- & Android-optimized mobile experience
Your marketplace design will be adapted for both Android and iOS, providing users of both mobile operating systems with an intuitive and smooth shopping experience.
Advanced search functionality
Being able to search and immediately find what you’re looking for on a marketplace matters a lot. MarketAge helps sellers easily find anything within their admin panel, while storefront search and filters allow buyers to find items instantly.
Smart search for vendors
Smart search functionality allows sellers to find products, orders, and settings by simply starting to type a query in the vendor panel search bar.
Extended storefront search
Advanced search helps buyers find products quickly. As a buyer starts entering a search query, products appear in the results.
SEO-friendly
With MarketAge, you don’t need to manually handle your marketplace’s SEO — but you can if you want to. Your marketplace will be equipped with canonical URLs, catalog optimization, and redirects – all the tools needed to automate SEO management.
Canonical URLs
MarketAge automatically creates canonical URLs for every entity on your platform. Canonical URLs specify the pages that should be shown in search engine results, improving your marketplace ranking.
Search engine optimized catalog
MarketAge takes care of SEO on your platform and ensures the highest level of product catalog optimization. There’s no need to spend additional time and money to optimize your catalog.
Sitemap, robots.txt
Get full access to your sitemap and robots.txt in case you want to conduct SEO manipulations on your own.
301 redirects
To prevent users from receiving 404 errors (page not found) and to improve the user experience, MarketAge uses 301 redirects to forward users from old URLs to new ones.
Analytics & reports
Properly analyze data and take advantage of it. MarketAge allows you to monitor critical metrics, track marketplace sales dynamics, and build and confirm hypotheses. Use analytics and smart reporting to bring maximum value to your business.
Analytics dashboard
Orders, sales, returns, users – everything is at your fingertips with a powerful analytics dashboard. Be aware of trends and dynamics on your platform, monitor your platform’s growth with the help of charts and figures, and keep everything under control.
Reports
Generate, view, and download a report on your marketplace results for any period of time in several clicks. With MarketAge reporting, you can immediately respond to the slightest market changes and make smart management decisions.
Message & resolution center
A live message center helps platform users keep in touch and exchange messages on anything from product details to refunds. Messaging allows vendors to resolve buyers’ issues and lets admins help vendors become familiar with the platform.
Live chats
Thanks to live chats, buyers can quickly receive answers to their questions about products and get valuable advice. In turn, vendors can clarify any information about the marketplace with admins.
Buyer support
MarketAge provides a resolution center to deal with disputes and difficult situations on the platform. You can examine buyers’ issues with other admins or delegate this responsibility to vendors and monitor the quality of the resolution process.
Security and data protection
A changelog allows for tracking all changes made on the marketplace and tracing suspicious activity to keep your marketplace safe. Regular backups ensure you can always restore the latest saved version of your marketplace.
Data logs
An automated system that logs all actions performed in the admin panel lets you smoothly track all changes and modifications on the marketplace.
Database backups
No matter how much you protect your marketplace, it’s best to be prepared for unpredictable situations. Add one more layer to your marketplace protection with regular backups.
Ongoing support
Launch your marketplace, grow, and enjoy! We’re here for you every step of the way.
Migrate to MarketAge from any other platform
Seamlessly migrate from any other ecommerce platform. Our technical support team will find the best way to migrate your marketplace to MarketAge with minimal data loss.
Technical support
Get support promptly, every time you need it. Whenever you need to adjust MarketAge to your new business needs or updated web standards, you can rely on our professional technical support team.
Educational webinars
When launching a marketplace with MarketAge, you won’t need to learn all by yourself. Our team will teach you and your employees to use MarketAge by conducting a series of training webinars.
Minimum viable product (MVP) for your B2C marketplace platform
Start small, grow fast. Launch an MVP version of your marketplace, test your business idea, and scale.
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Deploy an MVP version
Deploy a B2C software solution based on your business idea and market hypotheses and collect data and analytics with MarketAge to prove it.
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Verify hypotheses
Verify your hypotheses and gather new ideas with the help of A/B testing, user interviews, focus groups, and other proven methods.
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Adapt to market needs
Easily improve your marketplace functionality, UI elements, and marketing components due to MarketAge's flexible architecture.
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Beat competitors
Leave your competitors behind with a MarketAge-based software solution grounded on market needs and precise knowledge of your target audience.
Hesitating about the right development approach to build your B2C marketplace platform?
Download a practical guide on building a booming multi-vendor marketplace.
Download your free copyQuick facts about MarketAge creators
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13+
Years in development
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90+
Marketplaces released
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150+
Technical experts for your marketplace support
Let’s create a marketplace together!
Big thanks to my software engineering crew in Ukraine – developers, engineers, database specialists, designers, QAs – all of whom have been working hard with me over the last nine months on the new and re-powered MILANSTYLE.com. Something like 800,000 products from the world’s best luxury stores in one place... Wow. A few further things we plan to do, tweak and enhance, but ecommerce and large database-driven websites are always a work in progress. Team work makes the dream work.
Still hesitating?
Book a demo to see
MarketAge functionality at its best
Our Advantages
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Free & non-binding offer
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13+ years in the development and service design market
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160+ released projects
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150+ In-house specialists
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Needs analysis instead of sales talk
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Valuable suggestions from experts in the field for your project
