Digital Product Design Services
When do you need product design services?
Product design is part and parcel of product development. When overlooked or neglected, it results in wasted resources, unmet customer needs, and lost profit. Product design services are especially helpful if:
You need
- A seamless UX journey
- UI visuals that create a wow effect
- A smart architecture solution
- A scalable product
- A full set of product requirements
You seek to
- Add value to your product’s features
- Reinforce your system’s capabilities
- Enhance your business prospects
- Test your hypotheses with real users
- Meet market best practices and design trends
You want to avoid
- Usability issues
- User engagement risks
- Inaccurate estimates
- Overpaying for development
- Redesign when upgrading the system
What you get with our product design services
Get a user-centered solution
Using the design thinking framework, we focus on end users’ needs and expectations, making sure your product is viable.
Streamline product development
Our team relies on unambiguous functional requirements to guarantee that developers are precise in meeting your customers’ needs.
Enhance product functionality
We conduct deep user experience research to ensure each feature of your product is intuitive and provides significant value for the end user.
Save money
We build interfaces incrementally, thinking through each component. This helps us maintain conceptual and functional integrity, reducing development costs.
Get a scalable solution
We use flexible development methodologies, user testing techniques, and a continuous development cycle to maintain a system that’s open to changes and upgrades.
Embrace a cross-platform experience
Our goal is to allow users to switch between platforms and engage with your product on the move. We deliver a seamless experience across multiple devices.
Build a business-centered product
We concentrate on creating the ultimate business attractiveness for each element of your product by saturating it with business value.
Take advantage of design systems
We use our experience to create a whole system of standard solutions and best practices, so we don’t waste time thinking about how to do something; we just go and do it.
Acquire a data-driven solution
We rely on a clear understanding of your product, market, and target audience. Our research helps us dive deep into the context of real users’ problems and find the best ways to solve them.
How is product design done at RubyGarage?
From a vision to a scaled and constructed solution, we work through all design stages while aiming for maximum benefit.
Stage 1. Business requirements engineering
Knowing how a product must perform helps us meet users’ needs and ensure market success. This stage comprises:
- Business analysis & requirements elicitation
- Creating a data dictionary
- Developing an entity relationship diagram
- Drafting a data flow diagram
- Creating a product glossary
- Documenting business requirements
- Documenting non-functional requirements
Stage 2. UX design
We strive to reveal end users’ needs in order to deliver the best possible experience. UX design includes:
- Refining design requirements
- UX research and analysis
- Creating a sitemap
- Designing user flows
- Developing wireframes and prototypes
- Writing UI texts
Stage 3. Usability testing
We ensure the product is convenient for end users and beneficial for the business. The usability testing stage consists of:
- Getting potential users to test the product
- Detecting and eliminating issues in the user’s path
- Validating and approving the UX
Stage 4. Functional requirements engineering
We gather requirements covering all product features and the ways users engage with them. This stage includes:
- Eliciting functional requirements
- Documenting functional requirements in Gherkin scenarios
- Verifying and approving functional requirements
Stage 5. Brand identity
We identify opportunities to bring your brand to life and create a new product identity to win the market. This stage includes:
- Researching and eliciting brand requirements
- Creating an identity moodboard
- Designing and approving the logo
- Designing patterns and the brand’s visual elements
- Creating brand illustrations and infographics
- Designing social media branding elements
- Developing brand guidelines
Stage 6. UI design
The UI focuses on the product’s aesthetics, maximizing your product’s responsiveness and accessibility. This stage consists of:
- Developing a UI concept and moodboard
- Designing mockups and prototypes for all screen resolutions
- Designing UI assets (icons, banners, patterns) and illustrations
- Developing interaction animations
- Developing a UI component library
- Creating a design specification (style guide, UI kit)
Product design deliverables
Designing a product involves creating the essential features and crafting a user experience tailored for your audience. Working with our digital product design agency, you will get:
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Product data model
А comprehensive database architecture is a key element of product development, supporting consistent use of data across the system.
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Product glossary
This is a document containing definitions of all terms used in the product. It helps the development team maintain a consistent understanding of each product element.
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Full product requirements
We compile a complete set of system specifications that includes business, functional, and non-functional requirements and forms the basis for software development.
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UX research report
UX research gives insights on how to solve your system’s usability problems and takes a close look at your competitors’ UX designs, helping you create a unique solution.
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Complete UX solution
A comprehensive UX solution creates emotional bonds with users, builds relationships with them, and aligns with your primary business objectives.
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UI mockups for all resolutions
Get a completely tailored UI solution for your product. Every system screen is rendered in all states so you can see how your product will look and function.
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Product design system
Get a full set of design artifacts and specifications that you can apply to easily scale and develop your product, including a style guide, UI kit, and UI components library.
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Responsive UI solution
With a responsive UI, your product will follow current trends and be equally attractive to those using it on computers, smartphones, and tablets.
Want to hire a digital product design company but don’t know what the workflow will look like?
Get our in-depth guide to RubyGarage’s workflow with answers to most of your questions. Download the guide now
Our main values
At RubyGarage, we believe there are three main criteria for success:
Why businesses choose RubyGarage
Client testimonials for product design by RubyGarage
Quick facts about RubyGarage
Still not sure why to choose RubyGarage as your web application design company? Here are some more reasons:
FAQ
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Agencies usually have more expertise due to their experience and number of specialists, while a freelancer’s expertise is limited. The quality of a freelancer’s work and adherence to deadlines depend on the individual’s commitment and diligence, while an agency will always provide timely and high-quality work. On the other hand, a freelancer tends to be more affordable than an agency. You have to decide what’s more important for you — budget or quality — and choose according to your priorities.
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First, you will get a dedicated team with a defined workflow for designing your product. Second, you will get all relevant expertise in design, development, and research, so you won’t have to look for outside experts to get answers to your questions. Third, your product will be designed with the latest approaches and best practices, such as user-centered design, a scalable and cross-platform approach, and data-driven design. All of these will make your product relevant, useful, and convenient for clients — and beneficial for you.
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Yes. At RubyGarage, we offer digital product design consultancy and services as well as product development from scratch, taking you from idea through release and post-release support.
Interested in creating beautiful and original product designs? We’re here to help.
Our Advantages
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Free & non-binding offer
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13+ years in the development and service design market
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160+ released projects
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150+ In-house specialists
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Needs analysis instead of sales talk
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Valuable suggestions from experts in the field for your project
