PriceHunter: A Price Comparison App | RubyGarage

Industry

Finance

Location

Switzerland

PriceHunter

PriceHunter lets users compare prices across vendors and products, conduct financial analysis, get payment notifications, etc. The founder of PriceHunter asked our illustration team to create a truly distinctive brand identity for the app.

Branding objectives

After our client contacted us, we defined the project scope, timeline, and the most vital branding objectives. For this project, we needed to:

We were responsible for the following tasks:

Define the brand voice that will translate the corporate culture and values of the company
Create a modern and durable brand identity to increase brand awareness and get more conversion
Prepare documentation to allow our client to keep the consistent look of the app during further development

Catchy mottos

Slogans address particular problems of the app’s target users.

Brand identity

The brand identity is designed in red and dark blue colors to make the app recognizable.

Brand book and branding elements

A brand book and a set of branding elements that can be used during further development to ensure brand consistency.

Concept of app

User interface prototype for further stages of development

Branding deliverables

We started the project by eliciting the client's preferences and requirements, creating a mood board, and developing several branding concepts. Further on the project, we:

Created mottos that describe particular problems that PriceHunter solves and reinforced them with key visuals
Designed a unique brand identity to make the app recognizable and help the brand communicate the company’s values to the target audience
Prepared a brand book and branded elements to help the company grow the functionality of PriceHunter while keeping its look consistent

Results

When creating the brand identity for PriceHunter, we carefully considered the niche and target audience of the app. As a result, we helped PriceHunter create a fresh and professional brand image to communicate its values.

PriceHunter

Founder of PriceHunter

The whole RubyGarage design team is easy to communicate with. We didn’t feel any barriers! The design looks modern and professional. And finally, we got a logo and a unique identity for our app.

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