Shopperations: A Planning and Collaboration Platform for Marketers

Client

Olga Yurovski

Industry

Market Research

Location

USA

Core Technologies

Ruby Ruby on Rails CoffeeScript AngularJS PostgreSQL Redis

Shopperations

The Ideal Online Tool for Retail and Brand Marketers

Shopperations is SaaS software that helps shopper and retail marketers organize their workflows more efficiently than they can with Microsoft Excel and PowerPoint. Shopperations offers co-op marketing event planning and collaboration software for retailers, manufacturers, and shopper marketing agencies to help them seamlessly build co-op marketing events, collaborate with internal teams, and partner with brands in real time. For brands and marketing agencies, Shopperations offers shopper marketing event lifecycle management software to eliminate guesswork, establish a common language with teams, and increase productivity by up to 40 percent.

Challenges

Olga Yurovski, a shopper marketer herself and the founder of Shopperations, decided to relieve marketers from the headaches of using generic software solutions to meet day-to-day needs of brand shoppers and retail marketers.

Olga came to RubyGarage with the idea for Shopperations, an online planning and collaboration platform to manage the shopper marketing workload efficiently.

We were responsible for:

Creating an intuitive UX design in spite of an abundance of interface elements and features
Helping shopper and retail marketers manage their daily tasks
Implementing big data processing for further analysis
Creating a tool to visualize the results of data analysis in a convenient visual format
Implementing high-level data security
Facilitating communication among marketers

Event Tab

On Event Tab page, users can organize all company’s events efficiently in one place to save time and improve workflow.

Events Overview

Events Overview page features a detailed event description, location, date, and promo photos, so users can quickly check the necessary information.

Main Dashboard Tab

Dashboard tab is divided into convenient blocks and designed with an eye-pleasing palette to distinguish all financial insights and statistics easily.

Calendar Tab

In spite of the abundance of elements on the page, the Calendar effectively schedules a big deal of events and stores financial statistics for a quarter, half, and year.

Solutions

Together with Olga Yurovski, our RubyGarage team developed a SaaS product with functionality to handle all aspects of a shopper and retail marketer’s work. Shopperations facilitates effective communication among marketers directly in tabs, and all communications are aggregated in the Discussion tab.

Shopperations satisfies the requirements of marketing departments in large companies as well as the needs of marketing agencies.

We implemented the following

Event tab. We developed advanced functionality to organize an efficient planning approach that saves time and dramatically improves a business’s workflow. This approach makes any shopper marketer team more productive and agile.
Advanced financial system. We created an expert system to analyze gathered data and visualize company statistics and financial insights by fiscal year with the help of convenient graphics.
Data encryption. We used a set of security tools to ensure data encryption at the database level and high-level data security.
Multi-tenancy. We implemented a multi-tenant software architecture to allow multiple tenants (companies) to work separately in the software environment at the same time. Each tenant’s data is isolated and is invisible to other tenants.
Single sign-on authentication. SSO technology allows users to access other SaaS accounts on multiple domains automatically. This helps to reduce time on re-entering passwords, decreases password fatigue from different username and password combinations, and improves overall password security.
Calendar. We developed an advanced calendar that follows the unique schedules of companies that work according to their own fiscal years.

Technology Stack

Ruby
Ruby on Rails
CoffeeScript
AngularJS
PostgreSQL
Redis
HAML
Sass
Rspec
Capybara
Chef
more

Results

Shopperations helps marketers on both the CPG and retail sides seamlessly plan co-op marketing events, collaborate with internal teams, and partner with different brands in real time. The software helps marketers build accountability, transparency, and strong shopper marketing promotional analytics.

Shopperations

Olga Yurovski

CEO of Shopperations

RubyGarage exceeded my expectations in many ways. As a first time, non-technical startup founder, I am happy to say that we had a drama-free collaboration. Their leadership and project managers are experienced and pragmatic; they understand startups and offered many helpful business suggestions. Their UX designer was superb and took my product vision to a completely new level. Their dedicated team of developers delivered a quality product on time and went out of their way to delight me as a customer.

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